{"id":13832,"date":"2020-03-09T04:31:02","date_gmt":"2020-03-09T03:31:02","guid":{"rendered":"https:\/\/www.sommelier-jobs.com\/?p=13832"},"modified":"2020-03-09T10:14:14","modified_gmt":"2020-03-09T09:14:14","slug":"reaching-out-to-wines-lost-generations","status":"publish","type":"post","link":"https:\/\/www.sommelier-jobs.com\/it\/2020\/03\/09\/reaching-out-to-wines-lost-generations\/","title":{"rendered":"Reaching Out to Wine's Lost Generations ......."},"content":{"rendered":"<div class=\"ni_title2\">\n<div class=\"parbase smartbody section has-p text\">\n<p>While many wine marketers have been focusing on selling wine to Millennials, more than 20 million Generation Z consumers have reached legal drinking age since 2016, according to US Census figures. Of course wineries should still pay attention to the other lucrative generation segments of Baby Boomers, Gen Xers and Millennials, but the fact that Gen Z is even larger than the Millennial generation and already represents up to $143 billion in buying power accorded to Forbes, is of high importance. Even more critical is that very little is known about Gen Z from a wine consumer behavior perspective. Who is Gen Z? What are their traits and characteristics? What are their wine preferences, and what does Gen Z want from the wine industry?<\/p>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/www.wine-searcher.com\/m\/2020\/02\/reaching-out-to-wines-lost-generations\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Read on...<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>While many wine marketers have been focusing on selling wine to Millennials, more than 20 million Generation Z consumers have reached legal drinking age since 2016, according to US Census figures. Of course wineries should still pay attention to the other lucrative generation segments of Baby Boomers, Gen Xers and Millennials, but the fact that [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-13832","post","type-post","status-publish","format-standard","hentry","category-blogs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reaching Out to Wine&#039;s Lost Generations ....... - International Premium Niche Sommelier Job Portal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sommelier-jobs.com\/it\/2020\/03\/09\/reaching-out-to-wines-lost-generations\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reaching Out to Wine&#039;s Lost Generations ....... - International Premium Niche Sommelier Job Portal\" \/>\n<meta property=\"og:description\" content=\"While many wine marketers have been focusing on selling wine to Millennials, more than 20 million Generation Z consumers have reached legal drinking age since 2016, according to US Census figures. 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