{"id":6533,"date":"2019-04-02T01:06:11","date_gmt":"2019-04-01T23:06:11","guid":{"rendered":"https:\/\/www.sommelier-jobs.com\/?p=6533"},"modified":"2019-04-02T05:52:31","modified_gmt":"2019-04-02T03:52:31","slug":"how-the-wine-industry-can-capture-the-attention-of-generation-x","status":"publish","type":"post","link":"https:\/\/www.sommelier-jobs.com\/it\/2019\/04\/02\/how-the-wine-industry-can-capture-the-attention-of-generation-x\/","title":{"rendered":"HOW THE WINE INDUSTRY CAN CAPTURE THE ATTENTION OF GENERATION X....."},"content":{"rendered":"<div class=\"ni_title2\"><\/div>\n<p>For as long as we can reasonably remember, everyone in the wine industry has been chasing millennials. After comfortably selling wine to the baby boomer generation for years, millennials became the next big target of importers, producers, and PR firms. For several reasons, baby boomers are aging out of wine buying and drinking, and for another set of reasons, millennials are not buying wine in the numbers that producers and marketers were expecting. Which begs the questions: What about Generation X? No one was talking about them at all.<\/p>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/theworldwineguys\/2019\/02\/22\/has-wine-industry-ignored-generation-x-in-its-quest-for-millennials-part-2\/#3b1ff955201f\" target=\"_blank\" rel=\"noopener noreferrer\">Read on...<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>For as long as we can reasonably remember, everyone in the wine industry has been chasing millennials. After comfortably selling wine to the baby boomer generation for years, millennials became the next big target of importers, producers, and PR firms. For several reasons, baby boomers are aging out of wine buying and drinking, and for [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-6533","post","type-post","status-publish","format-standard","hentry","category-blogs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HOW THE WINE INDUSTRY CAN CAPTURE THE ATTENTION OF GENERATION X..... - International Premium Niche Sommelier Job Portal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sommelier-jobs.com\/it\/2019\/04\/02\/how-the-wine-industry-can-capture-the-attention-of-generation-x\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HOW THE WINE INDUSTRY CAN CAPTURE THE ATTENTION OF GENERATION X..... - International Premium Niche Sommelier Job Portal\" \/>\n<meta property=\"og:description\" content=\"For as long as we can reasonably remember, everyone in the wine industry has been chasing millennials. After comfortably selling wine to the baby boomer generation for years, millennials became the next big target of importers, producers, and PR firms. For several reasons, baby boomers are aging out of wine buying and drinking, and for [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sommelier-jobs.com\/it\/2019\/04\/02\/how-the-wine-industry-can-capture-the-attention-of-generation-x\/\" \/>\n<meta property=\"og:site_name\" content=\"International Premium Niche Sommelier Job Portal\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sommelierjobs\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-01T23:06:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-02T03:52:31+00:00\" \/>\n<meta name=\"author\" content=\"Dominik\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DominikKoz73050\" \/>\n<meta name=\"twitter:site\" content=\"@DominikKoz73050\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dominik\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sommelier-jobs.com\\\/2019\\\/04\\\/02\\\/how-the-wine-industry-can-capture-the-attention-of-generation-x\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sommelier-jobs.com\\\/2019\\\/04\\\/02\\\/how-the-wine-industry-can-capture-the-attention-of-generation-x\\\/\"},\"author\":{\"name\":\"Dominik\",\"@id\":\"https:\\\/\\\/www.sommelier-jobs.com\\\/de\\\/#\\\/schema\\\/person\\\/df5c55146e9fd0addc045bf4e55083eb\"},\"headline\":\"HOW THE WINE INDUSTRY CAN CAPTURE THE ATTENTION OF GENERATION X.....\",\"datePublished\":\"2019-04-01T23:06:11+00:00\",\"dateModified\":\"2019-04-02T03:52:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sommelier-jobs.com\\\/2019\\\/04\\\/02\\\/how-the-wine-industry-can-capture-the-attention-of-generation-x\\\/\"},\"wordCount\":102,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.sommelier-jobs.com\\\/de\\\/#organization\"},\"articleSection\":[\"Blogs\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.sommelier-jobs.com\\\/2019\\\/04\\\/02\\\/how-the-wine-industry-can-capture-the-attention-of-generation-x\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sommelier-jobs.com\\\/2019\\\/04\\\/02\\\/how-the-wine-industry-can-capture-the-attention-of-generation-x\\\/\",\"url\":\"https:\\\/\\\/www.sommelier-jobs.com\\\/2019\\\/04\\\/02\\\/how-the-wine-industry-can-capture-the-attention-of-generation-x\\\/\",\"name\":\"HOW THE WINE INDUSTRY CAN CAPTURE THE ATTENTION OF GENERATION X..... - 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