{"id":87036,"date":"2026-02-28T10:26:41","date_gmt":"2026-02-28T09:26:41","guid":{"rendered":"https:\/\/www.sommelier-jobs.com\/?p=87036"},"modified":"2026-02-28T22:54:45","modified_gmt":"2026-02-28T21:54:45","slug":"ms-sarah-andrew-australia-sommelier-consultant-educator-interview-no-210","status":"publish","type":"post","link":"https:\/\/www.sommelier-jobs.com\/it\/2026\/02\/28\/ms-sarah-andrew-australia-sommelier-consultant-educator-interview-no-210\/","title":{"rendered":"Ms. Sarah Andrew - Australia - Sommelier\/Consultant\/Educator - (Interview No. 210)"},"content":{"rendered":"<p><span><strong>Name: <\/strong><\/span>Ms. Sarah Andrews<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.sommelier-jobs.com\/wp-content\/uploads\/2026\/02\/Sarah-Andrew-BSOA2021_microphone-683x1024.jpg\" alt=\"\" class=\"wp-image-87041\" style=\"aspect-ratio:0.6670211634584707;width:183px;height:auto\" srcset=\"https:\/\/www.sommelier-jobs.com\/wp-content\/uploads\/2026\/02\/Sarah-Andrew-BSOA2021_microphone-683x1024.jpg 683w, https:\/\/www.sommelier-jobs.com\/wp-content\/uploads\/2026\/02\/Sarah-Andrew-BSOA2021_microphone-200x300.jpg 200w, https:\/\/www.sommelier-jobs.com\/wp-content\/uploads\/2026\/02\/Sarah-Andrew-BSOA2021_microphone-768x1152.jpg 768w, https:\/\/www.sommelier-jobs.com\/wp-content\/uploads\/2026\/02\/Sarah-Andrew-BSOA2021_microphone-1024x1536.jpg 1024w, https:\/\/www.sommelier-jobs.com\/wp-content\/uploads\/2026\/02\/Sarah-Andrew-BSOA2021_microphone-1366x2048.jpg 1366w, https:\/\/www.sommelier-jobs.com\/wp-content\/uploads\/2026\/02\/Sarah-Andrew-BSOA2021_microphone-8x12.jpg 8w, https:\/\/www.sommelier-jobs.com\/wp-content\/uploads\/2026\/02\/Sarah-Andrew-BSOA2021_microphone-1320x1979.jpg 1320w, https:\/\/www.sommelier-jobs.com\/wp-content\/uploads\/2026\/02\/Sarah-Andrew-BSOA2021_microphone-600x900.jpg 600w, https:\/\/www.sommelier-jobs.com\/wp-content\/uploads\/2026\/02\/Sarah-Andrew-BSOA2021_microphone-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<p><strong>Nationality:<\/strong> Australian<\/p>\n\n\n\n<p><strong>Seladoor Wines: <a href=\"https:\/\/www.linkedin.com\/company\/selador-wines\/?originalSubdomain=au\">click<\/a><\/strong><\/p>\n\n\n\n<p><em><strong>BA (Hons) \/ BSc<\/strong><\/em><\/p>\n\n\n\n<p><em><strong>DipWSET (Honours), WSET L3 Awards in Spirits, L2 Award in Beer<\/strong><\/em><\/p>\n\n\n\n<p><em><strong>WSET ETP Certified (Wine, Spirits, Beer)<\/strong><\/em><\/p>\n\n\n\n<p><em><strong>CMS Certified<\/strong><\/em><\/p>\n\n\n\n<p><em><strong>Profession:<\/strong><\/em><\/p>\n\n\n\n<p><em><strong>Selador Wines \u2013 Consultant \/ Sommelier \/ Educator \/ Public Speaker<\/strong><\/em><\/p>\n\n\n\n<p><em><strong>Former WSET Head APAC<\/strong><\/em><\/p>\n\n\n\n<p><em><strong>Former President of Sommeliers Australia<\/strong><\/em><\/p>\n\n\n\n<p><em><strong>Former ASI Diversity &amp; Inclusivity<\/strong><\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><em><strong>Prerequisite<\/strong><\/em><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Please tell us a little bit about your first encounter with wine &amp; the wine industry. Did you have any particular mentors?<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\">I grew up in regional Victoria, Australia, on a property with a vineyard, growing, not making wine. From a young age, a small glass of wine at the family dinner on Saturday night gave me a slight curiosity about wine until I finished University in Melbourne and headed overseas to explore the world. I fell in love with the wine and food scene in Europe, and with that travel that became the conduit, and the rest is history. My greatest mentor, still in my life, a wonderful business person whose passion for wine and food showed me a way to make this my profession in so many varied ways.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Spanning 20+ years, I have been actively involved with Sommeliers Australia (former President), ASI (Diversity &amp; Inclusivity Committee) and WSET (former Head APAC, Certified Educator \u2013 Wine, Spirits, Beer), which has stretched me above and beyond the traditional role of a professional Sommelier, but at the same time kept me connected to such professionals. Opportunities now span far beyond the restaurant floor, which is exciting and enticing for those entering the industry.<\/p>\n\n\n\n<p><strong>What specific traits or skills should a Sommelier possess for professional performance, and is there any person with those qualities you especially admire within the wine industry?<\/strong><\/p>\n\n\n\n<p>Of the utmost importance is humility, followed by strong communication skills, leading with the ability to listen. The best in our industry can read a person or a table quickly and adapt accordingly, knowing when to dial up or dial down. Bringing one\u2019s personality to the table is a fine art. Knowledge and recommendations are expected. Eye contact, a genuine smile and storytelling can go a long way to making a good dining experience simply outstanding!<br><br><strong>What would be your advice to a young Sommelier(e)? How to find a good position at home or abroad? Any further tips?<\/strong><br><br>If this is the career you desire, study hard and keep reading. Both WSET and CMS provide structured qualifications in theory, tasting for the latter, and service. Join your local Sommelier Association and any associated tasting groups. Identify someone you admire, or aspire to emulate and find yourself a mentor and ask, what is the worst that can happen? Take note when you dine out to define the venue you wish to work in. Make the most of trade events to network. And don\u2019t be a stranger to beverage production: visit wineries, distilleries and breweries,<em> as there is so much generosity on offer if you make the effort!<\/em><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><em>Active:<\/em><\/strong><\/h2>\n\n\n\n<p><strong>When a customer asks for advice on selecting wine, what, in your opinion, would be the best approach?<\/strong><\/p>\n\n\n\n<p>Reassure with a smile, fact find quickly (likes, dislikes, occasion, style of beverage), and gently define a budget if not guided on this. From there I like to provide options so the guest is empowered to make a selection, unless I have been asked to do this. If I feel it is required, I identify the offering(s) on the wine list for clarity of origin, vintage, style and price. Within some dining parameters a small taste is possible but if not, I take on board comments on the offering I have made and then move forward. I am a big believer in getting customers settled quickly and with water and a beverage, so often lean into \u2018by the glass\u2019 to then allow more time in selecting \u2018by the bottle.\u2019<br><\/p>\n\n\n\n<p><strong>What is your philosophy about glasses? Are you working with well-known brands, or are you considering new brands as well?\u00a0 How do you decide?<\/strong><\/p>\n\n\n\n<p><em>Glassware is imperative to the consumer\u2019s experience. As Sommeliers we have a duty of care to shadow wine from bottle to glass for the very best experience. I expect this for myself, so I must do the same for those I am interacting with, whether this be through Sommeliers Australia in training or master-classes, WSET in education or during a dining experience with a customer. I pivot between both RIEDEL and PLUMM for different reasons, and have both for personal use. RIEDEL are the glassware sponsor<\/em> for Sommeliers Australia, so we <em>have regular use for masterclasses and events. PLUMM has been my glassware of choice for WSET education and training.<\/em><br><br><em>Just as well my warehouse has room for many boxes of glasses as well as wine!<\/em><\/p>\n\n\n\n<p><strong>What advice would you give people on pairing wine with food?<\/strong><\/p>\n\n\n\n<p>Go with what you know and love, and don\u2019t feel you have to be guided by rules, food and wine is about pleasure after all. Most food and wine combinations are generally okay, with the sauces and accompaniments that can be the challenge. If you are looking for broad guidelines, I tend to reference the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sweet is sweet, and there is a fine line between food and beverage \u2013 the latter needs to be higher as the pairing will make the perception seem less in wine \u2013 again, acid is friendly and will assist in such pairings (think Riesling, Chenin Blanc, Semillon, Madeira)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Salt and acidity are food-friendly, which is why high-acid wines work so well with pairings such as seafood, oysters and lemon as an accompaniment (Champagne, Sparkling, Muscadet, Riesling)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chilli and spice throw heat, which is a challenge with tannin and alcohol in wine, so opt for low\/medium tannin\/alcohol or a lightly chilled red (Corvina, Gamay, Grenache)<\/li>\n<\/ul>\n\n\n\n<p><strong>Should a Sommelier:\u00e8re taste the guest\u2019s wine?<\/strong><br><br>Today, there are very few venues in which this is required, given advances in science and technology in winemaking, closures and storage, etc. In addition, many wine programs are set up whereby checks are done regularly and before the wine gets to the table. Strong by the glass program,s which supports Coravin, also enables checks on wine. In asking for a guest\u2019s permission, you are showing commitment to quality, taking the guest on a journey and mitigating push back if this is done and the bottle is presented as \u2018in good condition.\u2019<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><em><strong>Wine list:<\/strong><\/em><\/h2>\n\n\n\n<p><strong>What are the key ingredients for creating a wine list for a restaurant, and what is your opinion on pricing wine in restaurants?<\/strong> <strong><span>Do<\/span>&nbsp;you have tips for determining markups?<\/strong><\/p>\n\n\n\n<p>Balance \u2013 strong and diverse wine by the glass \u2013 balance \u2013 profitability for the business \u2013 pleasure for the consumer!<\/p>\n\n\n\n<p>A fixed formula based on either margin or markup at both ends of the list misses the mark for everyone, both business and consumer. If I put my Sommelier hat on, I want \u2018by the glass\u2019 to turn over quickly with a lower $$ margin, but the bottles are moving and paying their way. Few venues have the buffer of budget or space to push for high margin, and often, when they do, stock turnover is slow and puts pressure on everyone. If I pivot to a consumer, nothing frustrates me more than a poorly executed and expensive \u2018wine by the glass\u2019 list where there is nothing I want to choose or spend, and the offering is imbalanced. Admittedly, I may know the cost price and therefore the mark-up\/margin, but at the end of the da,y I am in the venue to enjoy a glass of wine and want to order something.<\/p>\n\n\n\n<p>Harmony at the end of the day is what I want to see \u2013 with snacks, food menu, degustation, etc., and appropriate beverage offering. I am privileged to be one of the finalist judges for Qantas Best Wine List of the Year Awards, Australia, pouring over 6 \u2013 7 lists, assessing their presentation, by the glass, sparkling, aperitif and digestif, other beverage categories, food offering, and degustation menu if applicable. It is a huge undertaking, however, the excitement gained from seeing the balance and attention to detail \u2013 the harmony I mentioned earlier \u2013 big sigh and huge grin when it\u2019s achieved!<\/p>\n\n\n\n<p><strong>How do you manage to stay on top of the changes in the wine industry?<\/strong><\/p>\n\n\n\n<p>Read, network, and stay closely connected to the industry on the production side. Be an active member your Sommelier Association, which will foster strong industry connections. As we all know, wine is unique and no two vintages are the same, so keeping up to date is imperative for the correct wine selections for your business, wine list and ultimately your guests. One of the benefits of finding time to be a wine judge is that it enables \u2018deep dives\u2019 into particular varieties and categories, and a huge benefit is the ability to network with producers.<\/p>\n\n\n\n<p><strong>How would a new vineyard get its wine noticed, and what is the best way for producers to improve their chances of being listed?<\/strong><\/p>\n\n\n\n<p>Wine is such an established market all over the world, it has become harder for a new producer to step into this space without clear definition of quality, balance, place and position in the market. They will have nothing unique except their \u2018story,\u2019 and the relationships they build. As a former importer, distributor and exporter, with the last 15 years consulting in the wine, spirits and NoLo space I have 5 top recommendations:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><em>Produce quality and know your value<\/em><\/li>\n\n\n\n<li><em>Stay local and spend your money in the venues and region you wish to sell into<\/em><\/li>\n\n\n\n<li><em>Prioritise relationships over listings, and the latter will follow if you get #1 and #2 right<\/em><\/li>\n\n\n\n<li><em>Direct to Consumer will build loyal followers and brand ambassadors<\/em><\/li>\n\n\n\n<li><em>Avoid sales based on sales and quick wins \u2013 you will simply not survive<\/em><\/li>\n<\/ol>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><em>Favourite pick:<\/em><\/strong><\/h2>\n\n\n\n<p><strong>If you were a wine, which variety would you be, and why?<\/strong><\/p>\n\n\n\n<p>Chenin Blanc \u2013 such a versatile variety with so many personalities that transcend reason, season and occasion!<\/p>\n\n\n\n<p><strong>Which top 3 types of wine (your faves would we find in your home wine collection, and what\u2019s your desert island wine?<\/strong><\/p>\n\n\n\n<p>The noble Riesling would survive chilled on the shores of an island and accompany freshly caught seafood!<\/p>\n\n\n\n<p>Chardonnay that exhibits tension from beginning to end, and Cabernet Sauvignon through to maturity.<\/p>\n\n\n\n<p><strong>Any interesting suggestions about magazines or online platforms?<\/strong><\/p>\n\n\n\n<p>My go-to references include:<\/p>\n\n\n\n<p><em>Decanter<\/em><\/p>\n\n\n\n<p><em>Wine Spectator<\/em><\/p>\n\n\n\n<p><em>ASI Magazine<\/em><\/p>\n\n\n\n<p><em>Jancisronbinson.com<\/em><\/p>\n\n\n\n<p><em>The Australian &amp; New Zealand Grapegrower &amp; Winemaker<br><\/em><br><br><\/p>\n\n\n\n<p><strong>Best regards,<\/strong><\/p>\n\n\n\n<p>Sarah<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\u269c\ufe0fWhy Working Abroad as a Sommelier:\u00e8re Could Be a Game Changer<\/strong>: <a href=\"https:\/\/www.sommelier-jobs.com\/it\/blog\/\"><strong>click<\/strong><\/a><\/p>\n\n\n\n<p><strong>\u269c\ufe0f<strong>Looking to hire a professional Sommelier:\u00e8res? Zeitgeist connects top talent with premium hospitality employers worldwide. <a href=\"https:\/\/www.sommelier-jobs.com\/it\/post-a-job\/\">Post a job<\/a><\/strong><\/strong><\/p>\n\n\n\n<p><strong>\u269c\ufe0fLooking for the perfect wine list? Feel free to go to the <a href=\"https:\/\/www.sommelier-jobs.com\/it\/2024\/04\/12\/crafting-a-profitable-and-innovative-wine-list-inspiring-ideas-for-success\/\">link<\/a><\/strong><\/p>\n\n\n\n<p><strong>*****<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Name: Ms. Sarah Andrews Nationality: Australian Seladoor Wines: click BA (Hons) \/ BSc DipWSET (Honours), WSET L3 Awards in Spirits, L2 Award in Beer WSET ETP Certified (Wine, Spirits, Beer) CMS Certified Profession: Selador Wines \u2013 Consultant \/ Sommelier \/ Educator \/ Public Speaker Former WSET Head APAC Former President of Sommeliers Australia Former ASI [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":87042,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,12],"tags":[],"class_list":["post-87036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sommunterkat_-australia","category-sommunterkat_-hauptkategorie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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