I read it and hear it from wine critics all the time (and if they don’t say it, they’re cheating, right?). Indeed, judging wine blind has long been the ethically noble way of doing it. Wine competitions everywhere taste “blind”, as do most publications. But it’s a lie. Or at the very least, it’s not strictly true. The instances of a wine critic being presented with a wine with no clue as to what it might be are minute.