The most established wine markets are in Europe: Portugal, Italy, and France have the highest per capita consumption at over 35 liters per person per year, compared with 23.9 for Australia, 9.9 for the US, and just 3.5 for China. Europe remains the world’s consumption center, at 58% of volume and 50% of the total value. The largest aggregate wine markets are the USA, China, and France, due to their larger populations, while the biggest importers of wine are Germany, the USA, and the United Kingdom, where production is much lower than consumption.
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