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  • Global consumer trends in the short term…..(current)

The wine industry may evoke images of slow life and bucolic landscapes, but it is a significant business sector. Wine is and always has been enmeshed in certain cultures while completely ignored or even outright banned by others. Many cultures in Asia and sub-Saharan Africa (except for the renowned wine-growing country of South Africa) do not have a history of wine consumption and so tend to prefer other beverages.

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