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  • How to get consumers to pay more for their wines…… by Robert Joseph.(current)

15% of the Provence estates make ultra-premium rosé today, says Master of Wine Louise Sydbeck who has made a study of this wine segment. And many more are thinking of making one. Nearly all of these prestige rosés were launched after 2006. So it is a fairly new phenomenon. Although some people are sceptics and argue that it is the same wine only in a classier bottle.

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