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  • VINEYARD OWNERS INCREASINGLY KEEN TO BE PROMOTED BY ‘WINE INFLUENCERS’(current)

Influencer marketing is a hot topic these days. In the wine arena, the influencers whose metrics reveal a sheer number of followers seem to stand out from the larger Instagram community, despite their short-lived history. More often than not, many will challenge the younger generation of wine Instagrammers as non-experts and question their credentials.

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